A powerful product needs a powerful presence

The need

Establish an online presence for the “email for healthcare” startup Kno2.

My role

Strategy, design, copywriting.

Big and bold with something to say

Healthcare technology is overwhelming... and it can be difficult to understand how it benefits a hospital or doctor’s office. The new homepage trims back the technical jargon and adds a little humanity in the form of photography, illustrations and conversational, benefit-driven copy.

See the whole site

Digging deeper

With the broader approach of the homepage, secondary pages (like this one) go in depth on a feature of Kno2.

Responsive through and through

Designed for every screen size — phone to tablet to desktop.